The same week Anne attended the Damaris party, Anne and myself visited Damaris in their lovely new Gosfield Street offices to view the Spring/Summer 2013 Mimi Holliday Lingerie and Nightwear collection. Mimi Holliday is the younger sister of the british lingerie designer Damaris; Born out of demand for high fashion bras at affordable prices, Mimi Holliday has now surpassed the popularity of the Damaris mainline collection to become one of the best-selling fashion lingerie collections both in the UK and worldwide. So why have their designs become so popular with The Editeur customers worldwide? Well they have established five amazing fitting bra styles which are developed into new colours and fabrics each season.
No 1. Argueably the most popular bra shape is the “fully padded super plunge bra” which gives a subtly sexy uplift.
No 2. For a little more coverage choose one of the “balcony bras” which are usually designed with a smooth fabric to give a smooth appearance under tight fitting clothing.
No 3. The “lace comfort bra” really is as it’s name suggests… extremely comfortable, our customers love it so much that most tend to buy it in all colours available. It is the perfect choice for those that want a simple but stylish non-padded bra.
No 4. The “lace shoulder bra” is another non-padded bra with ultra modern styling, which in the past has been popular with larger cup sizes, however this season they have introduced a padded shoulder bra which will delight smaller cup Mimi Holliday fans!
No 5. More recently due to poular demand for Mimi Holliday in larger cup sizes they have now developed the “non-padded maxi bra” which is available up to a G cup. Rather than rushing the development of their maxi bra they spent much time to ensure they created the perfect pattern for a larger cup size wanting a beautiful AND supportive bra. The maxi bras maintain the stunning Mimi styling, with equisite laces and silks but it gains extra support with a double layer of fabric, slightly thicker straps and three hook fastening.
Their fabulous five bras are matched with a choice from five fabulous knickers; the classic knicker, boy short, hipster thong, bow thong and high-waist knicker. In particular the bow thong is signature style unique to Mimi Holliday.
So enough about explaining the classic styles for those unfamiliar with Mimi Holliday, as die hard fans will be dying to know what new colours and fabrics have they got to look forward to for Spring/Summer 2013. The iconic best-selling Bisou Bisou lace is offered in four new colours: Bisou Bisou Frost (dusty pink), Bisou Bisou Kiss (passion red and black), Bisou Bisou Cherie (fuchsia), Bisou Bisou Pearl (black and pearl) and Bisou Bisou L’Amour (coral). Cheeky Minx is the new signature leopard with natural leopard silk chiffon with fuchsia silk satin and lace.
A Mimi Holliday Spring/Summer collection wouldnt be complete without a burst of neon, this season we are spoilt for choice with Wizz Bang (bubblegum pink with fluro green), Wizz Pop (shocking pink with neon yellow) and Pizazz (chartreuse and canary yellow). For something a little more subtle is the “Sugar Pie”, a delicate ice lilac silk satin with cream lace. Don’t forget to pair your new lingerie set with a matching nightwear piece, each collection comes with a choice of cami, short, chemise, teddy, baby doll and body!